Microsoft pursues Yahoo!

RecentlyMicrosoft offered Yahoo! the bid of about USD 44.1 billion.
If the deal comes to fruition, the takeover would be one of the largest corporate takeovers in American corporate history, and likely the largest ever in the Tech sector.
Currently, Google is widely seen to be the technology and market leader in online advertising. According to estimates by Market space Advisory, a U.S. strategy consulting firm, 42 percent of online advertising business is dominated by Google while Microsoft, Yahoo, and Time Warner's AOL combined have about the same percentage of the market.
From a market point of view, the merger would help Microsoft and Yahoo compete with Google, and online advertisers obviously would like to see more competition in the market. However, there are still several hurdles to clear for the two to reshape the Internet world.
Firstly, both Yahoo and Microsoft are lacking an online advertising platform to take on Google's AdWords, which enables all advertisers, regardless of the scale of their business, to purchase highly targeted advertisements across a wide range of participating sites. AdWords also provides advertisers with data on how their advertisements are performing.
So finally it seems that google dont have to be afraid about such deal, but sure it will affect internet world drastically.